Our Story

Our Story

We come from a long line of merchants from the Eastern European region.  The ancient meeting points between cultures, peoples and the old religions of Asia and Europe. They traded and imparted to each other the best of their worlds. 

We are continuing today the legacy of our forefathers who left their motherland to seek out the untraveled road into the unknown.  They brought them hearts filled with the wealth of generations of their people and the aspiration of re-discovering  the freedom from oppression their ancestors knew.

We have created the brand Lojech (pronounced “Lo-jeck”) as it imparts a vibe of our linage. In creating this word, we wanted to honor those that came before us but let loose the sense of freedom for what the untraveled road ahead may offer.

Robert Frost culminates in his poem “The Road Not Taken” the sense of our spirit:

“…Two roads diverged in a wood, and I — I took the one less traveled by, And that has made all the difference.”

The mystery behind our logo and garment designs can be found within yourself as you map your own journey.  We have designed our products to be versatile and available to all the possibilities and creativity you can dream of, in work and play…in life.

Join us in the Lojech journey, take the plunge, and explore the possibilities that lie ahead on the untravelled road.


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